About Phil Woolley
Phil Woolley is an independent software builder in Lehi, Utah. I turn slow, manual business processes into custom software, automations, and apps for small businesses, nonprofits, and founders.
What Phil Woolley does
Custom operations software
I build the tools a team runs its day on. For a Florida donation-pickup service, that meant driver rosters, ordered stops, start and finish buttons for each run, and daily totals that export to a spreadsheet.
Shipped to a live app, Sept 2026
Better flows in software you already have
You don’t always need a new app. Sometimes the one you have just needs to stop fighting people. I fixed broken staff sign-ins, made address search faster, and added 10 built-in guides so new admins and drivers learn the app on their own.
Prototypes you can click, in days
Before you commit to a big build, you should see it working. I built a working prototype of a dealer-financing platform in about two days: dealer and lender portals, funding, repayments, and six kinds of PDF reports.
Automations and content engines
Some work should just run on its own. My carousel pipeline turns rough notes into finished, on-brand slides without anyone touching it. Two brands run on my content pipelines. My therapist-notes tool, Debrief, won 2nd place at Build with Gemma.
Data that turns into decisions
Most businesses already have the answer sitting in a spreadsheet. I analyzed 21,735 pickup records and found that returning donors made up 68% of all pickups. That became a map and an ad test plan built around them.
iPhone, iPad, and Mac apps
I design and build consumer apps too, like PadCoach for finger drumming and Samplomatic for music producers. Building for everyday people keeps my work polished.
What makes Phil Woolley different
You talk to the builder
Development agencies put an account manager between you and the people doing the work. With me there is no one in between. The person on the call is the person who builds it.
Price and timeline on the first call
On freelance marketplaces you post a job and wait for bids. I tell you what fixing your problem costs and how long it takes before our free 30-minute call ends.
Weeks, not quarters
AI writes the code, so building takes days instead of months. I shipped a full set of staff and driver workflows to a live app in one week.
Real, tested software
No-code consultants chain together tools you rent by the month. I build actual software, and it ships with automated tests. My last client release passed 535 of them.
Built by someone who cares how it feels
I build consumer apps, so I care whether software feels good to use. Your staff get the same polish your customers would.
Who Phil Woolley builds for
- Service businesses with a process stuck in spreadsheets, texts, and phone calls
- Field operations teams: pickups, drivers, dispatch, and scheduling
- Finance and lending teams who want to see a custom platform before they fund one
- AI and automation consultancies that need a fast builder on client work
- Brands and creators that need on-brand content at volume
The person behind Phil Woolley
It’s just me, working with AI. I have ADHD, and for years my ideas outran my follow-through. AI changed that: it holds the steps, so I can spend my time on what to build and whether it’s any good.
I’ve shipped 14 tools, apps, and systems since January 2026. Since September I also build for clients of Signa, an AI and automation consultancy in Florida.
How working with Phil Woolley works
- Free 30-minute call. You tell me what’s slowing your team down. I tell you what fixing it costs and how long it takes.
- A short written plan. What gets built, what it costs, and when you’ll see it.
- Working software early. You click through a real version within days, not a slide deck, and your feedback shapes the next round.
- Launch and handoff. I ship it, check it after launch, and give your team the guides they need to use it.
You work directly with me by email or Slack. I reply within one business day.
Key facts
| Name | Phil Woolley |
|---|---|
| Type | Independent software builder (solo) |
| Founded | 2026 |
| Founder | Phil Woolley |
| Headquarters | Lehi, Utah, USA (works remotely) |
| Website | philwoolley.com |
| Core offering | Custom software that replaces slow, manual business processes |
| Pricing | Quoted on a free 30-minute first call |
| Contract terms | Fixed price per project, set by the project’s scope |
| Services | Operations software, workflow and user-flow improvements, prototypes, automations and content pipelines, data analysis, iOS and Mac apps |
| Communication | Directly with Phil. Free first call booked on Calendly. |
| Notable clients | Client work through Signa, a Florida AI consultancy, including a donation-pickup service and a dealer-financing lender |
| Customers served | 2 client businesses, plus 2 brands on my own pipelines |
| Projects delivered | 14 tools, apps, and systems since January 2026 |
| Recognition | 2nd place, Build with Gemma (July 2026) |
| Competitors | Software development agencies, freelance marketplaces, no-code automation consultants |
| Social | TikTok, GitHub |
Frequently asked questions
What does Phil Woolley build?
Custom software for businesses with a slow or stuck process: operations tools, staff and driver workflows, automations, and iPhone, iPad, and Mac apps. I also build content pipelines that make on-brand video and carousels at volume.
How much does Phil Woolley charge?
Every project is quoted on a free 30-minute first call. You describe what’s slowing you down, and I tell you the cost and timeline before the call ends.
How long does a project take?
Weeks, not months. A working prototype of a dealer-financing platform took about two days. A set of staff and driver workflows shipped to a live app in one week.
Does Phil Woolley write the code himself?
AI writes the code. I decide what gets built, review and test it, and ship it. That split is why one person can deliver what usually takes a small team.
Can you improve software we already have?
Yes. Much of my client work extends an existing app instead of starting over. For one client, I redesigned their live booking site and added driver and dispatch workflows to it.
Do you work with businesses outside Utah?
Yes. All my work is remote, and my current client projects are for businesses in Florida.